Human Centered Design

I’ve always been a fan of IDEO and I love their design processes. I really found it interesting when they explain how the toolkit doesn’t offer solutions, it offers techniques. This tooklit may not have the answers, it may not be the only way to do things but you can certainly take things from this and implement them into your own work. I found the part about Multi-disciplinary teams, dedicated spaces, and finite timeframes extremely helpful for long term success. I know for one I work better with a deadline and if I am given too much time or the deadline is not exactly clear on a project, I begin to wander aimlessly in a world of research and I lose track of my purpose. These steps can definitely help me with my final project for this course.

Q: The language of the Introduction (Desirability Lens, Value Chain) seems to be geared for a different audience than the language of the toolkit (develop deep empathy, question assumptions).  Many of the methods described in the toolkit seem to be based on solid design thinking, but do you see negative ramifications or disconnects in this Human Centered Design approach?
I feel the HCD intro seems like a fast paced pitch and it’s breaking down what you should do and how to do it. I see the toolkit being used for larger companies and the toolkit being directed toward individual people. I actually found the Human Centered Design approach inspiring and those steps could be used toward my final project for this class and maybe even my thesis. Both are projects in which I am observing a group of people, figuring out their desires, and creating something to best facilitate those desires to make it easier to communicate.

2 thoughts on “Human Centered Design”

  1. I do agree with you that this reading gives me a lot of inspiration for our final project. In the reading, it mentioned that when we do interview, there should be 3 people, one for interviewing, one for recording, and one for photographing. I would think about if 3 is the best number for a interview group. If a group is consist of more than 3 people, how can they divide their roles, what kind of structures can make more sense.
    ” a new way go beyond analysis, a way to creat new solutions based on the voice of the customer” It makes a lot of sense. Sometimes designer cannot make decisions ignore the opinion of the market. Design is full of innovation, it is all depened on designer’s individual idea, but those ideas are for serving people. That’s way phototype and feedback is so important for designers.

  2. I relate to the way Ideo talks about human centered approach to design, that is the way I have been trained to think before designing anything and I am all for the research techniques they mention in the reading. I have used toolkits like these during me career as a designer so far, and somehow I fail to see any negative ramifications in this approach. Sure, like we discussed at Ideo, users may not know what they want, but it is up to us to understand what they want and be empathetic towards their wishes and wants. As designers, we have been trained to find flaws in systems and designs so we can correct them, and the human centered approach to design will only help us towards the goal of being empathetic and designing accordingly. It is the emotional connect that works between a designer and a user. I don’t think a product can live without a user and their feedback.

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