I’ve always been weary/skeptical whenever someone proclaims that a product or project “facilitates empathy” as that term seems to be thrown around often. As someone now making a project where I’m trying to do the same however, I know it’s no easy feat. But as I checked out the Empathetic Media site etc, I thought about my only Google Cardboard experience that my roommate had me try out; I found myself in the middle of a riot/march for the Freddie Gray killing and it was an incredible immersive experience for me. The street bustling with fire, screaming citizens, armed police etc felt like my authentic reality. I found myself twice as empathetic and emotional towards something I had ALREADY cared about. For me, experiences like that are powerful and effective, but I often wonder just how far these things can be pushed ? How much empathy does it create and does that empathy lead to anything else ? Change? Dialogue ? Is there any way to control someone’s empathy ? How can these tools be leveraged for a larger more complicated context? I think there is so much rich potential here, but it doesn’t seem as heralded as I’d imagine.